Affiliate tracking, using the AffiliateTracker,
is a powerful way to save marketing costs by directly the funds
towards a performance-based expense method.
Indeed AffiliateTracker
is the most popular software with our clients – since it helps
reduce marketing costs and helps establish where sales are coming
from – therefore allowing you to focus every dollar of your
advertising budget to the most revenue generating results-based
sources.
You can track the sources of the traffic to your Web site for each
of your affiliates, resellers, product websites, and advertising
sources including banners, AdWords and pay-per-clicks, and much
more.
Using an easy-to-use online admin interface, you can view daily
sales produced by each and all of your affiliates, resellers, and
advertising sources of your traffic.
Creating a Tracking URL for a Specific
Advertising Source:
The first step is to create a tracking URL for a specific source
such as a banner ad, a pay-per-click ad, affiliate or reseller web
sites, etc.
To create a tracking URL, you would first create a unique affiliate
ID that you would recognize and can easily associate to the source
of traffic (e.g. for your ABC affiliate, the ID could be ABC or
for your Google adword, the ID could be googleAd1, etc.).
The affiliate ID can be incorporated in the URL and the AffiliateTracker
software will track and the affiliate ID as soon as it hits your
ecommerce storefront and tracks it all the way through the order
pages and to the final confirmation of order page.
The tracking URL is use for landing pages from your affiliates'
or advertisers' website (or as the destination URL in your pay-per-click
campaign). When your customer clicks on the link, the system will
record it as an “entry count.” As your customer completes
and places an order, the system will record it as an “approved
count.”
This is a great way to tell how effective your affiliates traffic
and ad campaign is from a specific source, since you can tell how
many customers are going to your landing page and how many actually
places an order.
The basic-format report
displays the entry, approved, and declined counts of your affiliates/ads.
To view a basic report, you would choose a date
range and click on View
Reports (see below). You can also view the Full
Report for a detailed report.
Assuming that you had created a tracking URL for a specific affiliate/advertising
source, you can also view sales figures from each source from the
Order Manager administrative interface for a more advanced view
of reports.
When the sales reports are displayed in the Order Manager, you
will be able to see Transactions by ID at the bottom of the report.
Therefore, in addition to your total sales report, you will have
access to a list of sales based on tracking URL and can see the
affiliate IDs sales summary.
Once you can click on the affiliate sales summary link on the right,
a more detailed report of the specific affiliate or affiliate/ad
ID will be displayed.
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